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How to create digital products that sell

While it’s comfortably easy to get stuck waiting for a eureka moment, finding a killer online course idea is more of a process. It’s superb to have an idea that does excite you. But, if you want a profitable course idea that sells, you want to follow a process which goes like this:

1. Brainstorming

Generate ideas, to begin with, & write all of them down. Do not be too critical. Bad ideas can certainly lead to good ideas and vice versa. The key to effective brainstorming is to avoid overthinking altogether.

Here are some questions to ask yourself:

  • Can you teach your customers how to make use of your products? As an instance, if you sell art & craft products, you could offer to teach advanced art & craft techniques. Use the best platform to teach online.
  • Think of the values you provide through your business & the topics related to that.
  • What are you really good at? As an instance, if you’re great at product photography, you can teach others how to get better at product photography too.

2. Research

Comprehensively research to add to your ideas. Find pain points your customers faced related to your product or topics.

Here are some places to begin your research: 

  • Facebook groups. You can find Facebook groups dedicated to every niche.
  • Industry forums. There are forums dedicated to hobbies and communities in every industry which can help you learn more about people wants & need.
  • Blog posts and comments. Read the blog content of your community, as well as the comments, in order to get even more ideas.
  • Emails from customers. Finally, don’t forget to reread any emails or messages you might have gotten from customers over the past years.

3. Validation

Before committing too much of your time to an idea, validate it. Make sure your idea is solid before spending time in creating an online course. The last thing you would want will be to invest your time or money in something with the low probability of this being successful.

There are a couple of ways so that you can validate your idea: 

  • Keyword research. Use a keyword tool like ubersuggest or semrush to see how many people search for your topics. This will surely give you a fair idea of the opportunity size of each one of them.
  • Google Trends. Search your ideal course topics on Google Trends. Look for the topics which are growing in interest. This surely means the opportunity size will keep growing too.
  • Ask for feedback. Contact your own customers directly. Use email or social media. Conduct an online poll or survey in order to collect customer feedback.
  • Start small and iterate. By far, the easiest way to validate your course idea is to experiment with its smaller version with room for growth. The goal should be to get something out into the world soon so that you can test your idea and then improve from it from there.

No matter what industry you’re in, you can always launch an online course which is profitable & scalable.

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